Head of Marketing

Description and Requirement

Organisational:

• Avidly communicate with product, sales, customer service & other department heads to ensure alignment of brand strategy, key initiatives, and product roadmap

• Ensure ongoing training and development of direct reports

Reporting:

• Review channel KPIs with marketing specialists weekly in Google Analytics

• Produce marketing monthly reports per brand of KPI achievement and action initiatives for any non-performing channel

Functional:

• Translate business targets into tactical marketing strategies, actions and results

• Ensure the quality of marketing activities, their execution, and launches.

• Own audience acquisition, insights, and retention.

• Recommend allocation of budgets to marketing channels and ensure agreed on budgets are spent week on week correctly

• Maintain persona documentation, communicate insights and recommended action items to wider team

• Establish and own branding across the organization in close collaboration with stakeholders

• Ensure adherence visual guidelines across all channels

• Advise on strategy, coordinate marketing execution and report KPIs for marketing related channels for clients

The Candidate who wants to join the team must be:

• customer focused

• analytical and data driven

• strong multitasking and prioritization skills

• strong project manager

• good communicator

• team player

• detail-oriented

• reliable

The details requirements includes: 

• 5+ years of progressive digital marketing experience required. 

• Expertise in performance marketing and at least one additional marketing channel (social, content, brand development, etc).

• Track record of delivering multifaceted web, social and mobile digitally driven campaigns from strategy through execution.  

• Demonstrate online and direct marketing success managing substantial paid budget to specific goals and timelines using tools.  

• Demonstrate strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing milestones and objectives and be responsible for overall project, content or campaign success.

• Strong working knowledge of and experience with various social media marketing technologies, platforms and practices to deliver an exceptional online consumer experience.  

• Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs. 

• Must have strong consumer understanding skills -- ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers.

• Relevant experience in working for (or with) a fast-growth start-up from conception through commercial launch.  

• BA / BS required. (Marketing major a plus.)  Excellent communicator and writer.  

• Interest in recruiting or any classified websites is a plus.

Requirements