Marketing Manager

Description and Requirement

Understand and anticipate industry trends that will affect network distribution and marketing plans in the short and long-term
Provide market research, competitive analysis, market strategies, and build sales stories in support of sales strategies
Oversee all activities related to the day-to-day management and implementation of tactical marketing plan for team
Possess familiarity with the competition, assess competitive threats, and develop proactive strategies to maintain competitive position on distribution platform
Provide ongoing communication to all regional offices on domestic marketing campaigns asset development in support of client initiatives
Lead and execute marketing campaigns in support of mass affluent and mass retail client segments to drive sales and growth
Participate in the planning, preparation and execution of national marketing campaigns
Provide necessary reporting and measurement to determine the effectiveness of marketing mission
Plan, prepare, execute and measure ROI-oriented marketing activities
Obtain all necessary approvals and feedback for proposed plans and budgets before execution of strategized marketing plan

Requirements