Objectives/Target: Set short and long-term objectives/ target of the team, develop and implement sales and marketing plan including budget plan to achieve target.
Team/ Operation: Supervise day to day tasks and activities of team member monitor their performance, operational planning process, financial/budget execution to achieve high-performance.
Training: Provide initial training programs for new personnel and provides ongoing training for all sales personnel and representatives, equipping them with the knowledge and tools to effectively promote and sell the products.
Review& Measurement: Monthly review and measure objective/ target achievement including market/ product information (market size, market coverage, market share, market trend, market demand, competitor analysis, etc)
Inventory: Monitor inventory levels, near expiry items, forecast demand, and coordinate with the procurement team to ensure optimal stock availability.
Sales & Marketing Activities
Sales & Promotion: Prepare and execute daily visit plan/ join call plan to all Government and Private Hospitals/Clinics, GP and Laboratories, promote products and discuss customers/end-user’ requirements, needs and feedback.
Marketing Activities: Plan and organize marketing activities including product presentation, workshops, conferences, exhibition, educational events, webinar programs, etc.,
Digital Marketing: Design and develop all aspects of digital marketing including marketing database, email, advertising via social media and web page.
Quotations & Contract: Prepare and review sales quotations, proposals, and contracts for customers/ Dealers.
Tender/ Project: Conduct research, study specification, discuss with KOL and prepare for Tender/ project requirement and lead tender/ project process for positive outcome.
Research and Survey: Conduct market research, market demand, market size, market share and competitors’ information, etc., identifying new business opportunities.
Customer Relationship
Relationship: Regularly visit and meet with KOL of healthcare professionals, maintain strong relationships all related interested parties.
Customer Service: Promptly response to customers feedbacks, understand customer needs and recommend appropriate solutions.
Customer Complaint: Handle customer compliant, collect and investigate accurate information and perform as per compliant handling procedure.
Customer Satisfaction: Make sure customers are satisfy with our products and service, collect survey and review feedback, and act improvement actions and corrective actions as per survey feedback.
ESP Communication
Supplier: Communicate with suppliers for marketing activities, support requirement, price negotiation, terms and conditions, ensuring competitive and profitable product offerings.
International Events: Attend international and local trade exhibitions, conferences, webinar, and meetings.
PMS: Collaborate with respective customers and internal teams in concern with post market activities/events such as product complaints/ recall/ FSCA/AER and pharmacovigilance, and take necessary actions.
Reporting
Record: Maintain accurate and up-to-date customer records, including contact information, and market information and analysis.
Analysis Report: Prepare and submit market analysis report including market requirement, market behavior, market demand, market size, competitor information, product information and submit to Manager/ Director and share to relevant department.
Job Report: Prepare and Submits Monthly report regarding sales and marketing activities, target achievement, and customers’ feedback including plan to do to Manager/ Director.
Excellent organizational and project management skills
Strong understanding of medical equipment products, features, and applications.
Ability to analyze market data identifies trends, and market data-driven decisions
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
Attention to detail and ability to manage multiple tasks and priorities simultaneously.
Proficient in using MS Office Suite and other relevant software applications.
Willingness to travel occasionally for meetings, training, and customer visits flexibility and adaptability to juggle a range of different tasks and to work extra hours to meet deadlines
Discretion and an understanding of confidentiality issues.
Qualifications
MBBS, B. Pharm, Med Tech, BDS
Experience
Previous experience in product management, preferably within the medical equipment or healthcare industry (Imaging, Critical Care, Neuro or Surgical Microscope, GI, OT or IVD).
Myanmar