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Job Summary

Advertising and Promotion ( A & P ) Executive

  • Minimum Qualification: Unspecified
  • Experience Level: Management level
  • Experience Length: 3 years

Job Description

Advertising and Promotion ( A & P ) Manager
Job Description
* Prepare budgets and submit estimates for program costs as part of campaign plan
* Plan and prepare advertising and promotional material to increase sales of products or
  services, working with customers, company officials, sales departments and departments
  and advertising agencies
* Assist with annual budget development
* Inspect layouts and advertising copy and edit scripts, audio and video  tapes, and other
  promotional material for adherence to specifications
* Coordinate activities of departments, such as sales, graphic arts, media, finance,and research
* Prepare and negotiate advertising and sales contracts
* Identify and develop contacts for promotional campaigns and industry programs that meet
  identified targets such as dealers, distributions or consumers
* Gather and organize information to plan advertising campaigns
* Confer with department heads and/or staff to discuss topics such as contracts, selection of
  advertising media, or product to be advertised
* Confer with clients to provide marketing or technical advice
* Monitor and analyze sales promotion results to determine cost effectiveness of promotion
* Read trade journals and professional literature to stay informed on trends, innovations and
  changes that effect media planning
* Formulate plans to extend business with established accounts and to transact business as
  agent for advertising accounts
* Provide presentation and product demonstration support during the introduction of new
  products and services to field staff and customers
* Direct, motivate,and monitor the mobilization of a campaign team to advance campaign
* Plan and execute advertising policies and strategies for Fortune Plaza
* Track program budgets and expenses and campaign response rates to evaluate each            campaign based on program objectives and industry norms
* Assemble and communicate with a strong, diverse coalition of organizations and/or public
 figures, securing their cooperation,support and action to further campaign goals
* Train and direct workers engaged in developing and producing advertisements

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| Full Time |
$ Confidential