Assistance Marketing Manager
Job Summary
This position is to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Minimum Qualification: Bachelor
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Oversee and approve marketing material, from the website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Weekly and Monthly report to Manager and Head of Marketing
Requirement
• Diploma in Marketing and Digital Marketing
• Proven working experience in digital marketing
• 4 to 6 years’ experiences in Marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
