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Job Summary

This position is to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Oversee and approve marketing material, from the website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

      -   Weekly and Monthly report to Manager and Head of Marketing

Requirement

• Diploma in Marketing and Digital Marketing

• Proven working experience in digital marketing

• 4 to 6 years’ experiences in Marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience in setting up and optimizing Google Adwords campaigns

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Strong analytical skills and data-driven thinking


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