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Open To:
Anyone
Myanmar

Brand Management and Strategic Insights Associate

Job Summary

The incumbent will perform market research, analyze marketing data, metrics to identify the market segments and opportunities for commercial growth, collaborating with other marketing professionals, develop new brand engagement strategies, campaign messaging, and communication tactics.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities:

  • Provide market, consumer and trade insights to Brand Managers and stakeholders with accurate brand positioning information.
  • Develop and implement commercial strategies with the marketing team. Contribute to collaborative efforts and organize activation programs.
  • Assist and develop product and packaging for new brand engagement related to the company's commercial strategy.
  • Conduct consumer and trade research, strong engagement with research agencies and stakeholders.
  • Gather and analyze consumer behavior data. Analyze market trends and competitors’ activities. Generate reports on marketing and sales metrics. Compile forecasting reports.
  • Maintain and update records of marketing metrics and results of past campaigns.


Requirements:

Education:             Bachelor’s degree in marketing, communication, business, statistics, data science or a related field.
Work Experience: 2-4 years of experience in marketing, brand, business analysis, research or a relevant position.

                                 Prior agency experience, especially in a brand, strategic, client-facing role.

Language Skills:   Fluent in English (both written and spoken)

Functional Skills:  Proficiency with Microsoft Office, Excel, PowerPoint, Power BI, Nielsen Answer.

                                 Excellent creativity, communication and organizational skills.


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Yangon
| Full Time |
MMK 600,000 - 800,000
2mos
Yangon
| Full Time |
MMK 400,000 - 600,000
2mos
Yangon
| Full Time |
Confidential
2mos