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Brand Manager(FMCG Field)

Job Summary

-As part of the Marketing team this role’s primary responsibility is to provide brand building and support to product and research forward through the development execution of integrated innovative marketing. -Ensures that product development activities align with the goals of the organization.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

·

·        -Day-to-day support and coordination to the Marketing team and assigned projects with implementation of effective marketing campaigns based on sales forecast, marketing goals and strategy.

·         -Coordinates all internal and external resources to define, develop and execute on company branding

·         Strategies.

·        - Initiate competitors/ market bench marking by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

·         -Analyze market trends and recommend changes to marketing and business development strategies to link to customer and market needs.         

·        - Liaise with research agencies and assist in the development and implement of qualitative, quantitative, and/or secondary market research projects.

·        -Work closely with relevant members in organization and manage the flow of information between the various departments and the agency

·        - Assist in providing strategic market information and analysis with business implications and recommendations

·        - Assist in establishing a structured knowledge management process

·         -Contribute and assist in preparing marketing reports by collecting, analyzing, and summarizing sales data.

·         -Coordinate weekly/monthly/quarterly/yearly campaign schedule for UMG and assigned  projects.

·        - Responsible for development, production and delivery of all promotional materials to customers and sales staff.

·         -Responsible for UMG’s marketing budget and reporting.

-Other support and administrative task and duty  as assigned by immediate superior as required.


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