Create your free CV! Get a ready-made CV for free by completing 80% of your career profile.  Complete your profile

Job Summary

working closely with Consumer Strategy Manager and Consumer &Trade; Strategy Lead ,and initiate development of consumer marketing strategy, setting direction of leisure channel, development of BTL communications strategy and manage all consumer activations.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

Main Areas of Responsibility


  • Work in close collaboration with Consumer Strategy Manager & Consumer & Trade Strategy Lead in order to ensure alignment with the market and integrated activities. Analyze market dynamics and provide strategic recommendations on JTI action plans in terms of consumer marketing. Develop a powerful, clear and consistent BTL communication through consumer centric approach, and activation strategy and relevant area specific activation approach to strengthen brand equity and ensure alignment to brand positioning. Drive the development of the leisure and HORECA channel strategy.
  • Ensure effective collaboration with consumer activation team, field teams and marketing teams in order to achieve effective implementation and alignment with the market and integrated activities. Ensure effective agency management and coordination to support activations.
  • Responsible for excellent execution's of activations. Provide activations effectiveness measurement (PEM) through regular analysis of key performance indicator (KPI) and suggest improvement in activation development and planning based on key learnings. Manage timeline and investment priorities.
  • Maintain and regularly update outlet information to support channel communication planning. Must be able to travel frequently to assigned areas.


Requirement 


Education             : Minimum bachelor degree in marketing or related field.


Work Experience :

  • Minimum 3 years Experience in marketing communication and digital marketing with FMCG companies or advertising agencies.
  • Agency experience with digital background is a plu.
  • Consumer marketing knowledge and Consumer relationship.
  • Good project management skills with attention to detail.
  • Excellent creative mindset with a can-do attitude  


Language Skills  : Fluency in Burmese & English.


Functional Skills : 

  • Good communication and presentation skills
  • Strong computer skills
  • Project management skills
  • Analytical skills
  • Creative solution
  • Digital savvy 

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Activate
Deactivate Notifications Stop receiving the latest updates on Jobs & News
Deactivate
Yangon
| Full Time |
MMK 200,000 - 400,000
2yrs
Yangon
| Full Time |
$ Confidential
2mos
Yangon
| Full Time |
$ Confidential
2mos
Yangon
| Full Time |
MMK 200,000 - 400,000
2mos