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Job Summary

To be responsible for defining and managing the insights and research strategy as well as driving robust market, competitor and consumer insights.

  • Minimum Qualification: Masters
  • Experience Level: Management level
  • Experience Length: 8 years

Job Description/Requirements

Job Descriptions:


-Build partnerships across key business stakeholders to understand consumer knowledge and other intelligence needs and drive customer centricity in all strategic planning discussions


-Develop the annual insights and research strategy aimed to establish a repertoire of insights for the organization to make more insights-driven decisions


-Integrate all research and data findings into a 360 view of the target consumer segments to help grow the customer base, build customer loyalty and increase brand relevancy


-Manage external suppliers to execute qualitative and quantitative research projects efficiently and within budgets


-Provide insights and research expertise to other marketing functional teams and help drive continued improvement in all multichannnel marketing or consumer engagement initiatives


-Advocate voice of consumers by sharing consumer insights through both written and verbal communication


Job Requirements:

-Expert knowledge in both traditional and innovative research methodologies and resourceful in locating market and competitive intelligence 


-8+ years of relevant experience in retail industry 


-Advanced skills in storytelling, research planning and project management and leveraging consumer insights to drive business results


-Sales and market share growth


-Customer-centric strategies


-Effective research cost


-Internal delivary time

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