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Job Summary

Vacancy Announcement ( Digital Marketing Manager )

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 8 years

Job Description/Requirements

Responsibilities

·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 ·         Design, build and maintain our social media presence

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Identify trends and insights, and optimize spend and performance based on the insights

·         Brainstorm new and creative growth strategies

·         Plan, execute, and measure experiments and conversion tests

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimize user funnels

·         Collaborate with agencies and other vendor partners

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

 

·         Bachelor’s degree in marketing, communication, or related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B ad experiments

·         Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)

·         Working knowledge of ad serving tools

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Excellent English communication skills, both written and verbal

·         Up-to-date with the latest trends and best practices in online marketing and measurement

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