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Job Summary

Planning and Maintaining digital marketing campaigns, including social media and display advertising

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

Responsibilities

·  Plan and execute all digital marketing, including social media and display advertising campaigns

·  Design, build and maintain our social media presence

·  Measure and report performance of all digital marketing campaigns, and assess against goals

·  Identify trends and insights, and optimize spend and performance based on the insights

·  Brainstorm new and creative growth strategies

·  Plan, execute, and measure experiments and conversion tests

·  Collaborate with internal teams to create landing pages and optimize user experience

·  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

·  Degree in marketing or a related field

·  Proven working experience in digital marketing and social media marketing

·  Demonstrable experience leading and marketing database, email, social media and/or display advertising campaigns

·  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·  Experience in optimizing landing pages and user funnels

·  Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics / Pixel)

·  Experience in setting up and optimizing Google Ad words campaigns

·  Strong analytical skills and data-driven thinking

·  Up-to-date with the latest trends and best practices in online marketing and measurement

 

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