Job Description & Responsibility
Ø Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
Ø Plan and carry out marketing and promotional activities for the brand
Ø Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones
Ø Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing
Ø Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.
Ø Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
Ø Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
Ø Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
Ø Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.
Ø Oversee all digital paid advertisements and third-party digital vendor management
Ø Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
Ø Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
Ø Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
Ø Work with overseas counterparts to ensure alignment of brand objectives
Ø Plan, conceptualize, and develop new product launches
Ø Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)
Ø Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums
Ø Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy
Ø Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social
Ø Bachelor’s degree (or) Master degree in marketing or related fields.
Ø 6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience
Ø Exceptionally strong analytical skills, Communication Skills with the ability to evaluate KPIs, present learnings based on data, and optimize
Ø In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.