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Expats
FairDeal

Digital Marketing Manager (pharmaceutical industry)

Job Summary

The digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 6 years

Job Description/Requirements

Job Description & Responsibility

Ø  Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts

Ø  Plan and carry out marketing and promotional activities for the brand

Ø  Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones

Ø  Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing

Ø  Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.

Ø  Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams

Ø  Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established

Ø  Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts

Ø  Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.

Ø  Oversee all digital paid advertisements and third-party digital vendor management

Ø  Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI

Ø   Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.

Ø   Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs

Ø  Work with overseas counterparts to ensure alignment of brand objectives

Ø  Plan, conceptualize, and develop new product launches

SOCIAL MEDIA

Ø   Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)

Ø   Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums

Ø   Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy

Ø  Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social

Required Qualifications

Ø  Bachelor’s degree (or) Master degree in marketing or related fields.

Ø  6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience

Ø  Exceptionally strong analytical skills, Communication Skills   with the ability to evaluate KPIs, present learnings based on data, and optimize

Ø  In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.

 

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