Vacancy Announcement of MYEO (Myanmar Youth Empowerment Opportunities)
Myanmar Youth Empowerment Opportunities (MYEO) is a social impact-driven edtech. Our mission is to equip all of Myanmar’s new graduates with the skills to be valuable members of the workforce and community.
Youths in Myanmar are in a vulnerable employment situation, either unemployed or underemployed. At the same time, organizations in Myanmar urge more qualified employees, particularly for jobs in the new economy.
Despite the challenges in work conditions for youth and low skilled workforce, Myanmar presents an encouraging opportunity on the adoption of mobile technology: +20 million people in the country use Facebook or Messenger. To seize that opportunity, MYEO has created a mobile-based online solution that nurtures youth employability and paves the way to build a high-skilled workforce for organizations in Myanmar.
MYEO has a team of +30 people, with experience in technology, education, marketing and data analysis. Since 2014, the startup has been impacting the lives of thousands of youths in Myanmar, including +12,000 youths trained exclusively online, +50,000 youths using MYEO's learning chatbots and +130,000 youths engaging with MYEO's Facebook community.
About the Digital Strategist role
MYEO's Digital Strategist is the owner of MYEO's business and marketing strategies online. S/he will lead the strategic planning process, communicate the plan to the whole organization, and make sure it is being executed accordingly. It's MYEO's compass towards strategic goals.
This person must balance analytical and creative skills and be able to critically analyse data dashboards and visual, graphic and written content. You are a balance between a scientist and an artist! Must feel comfortable collecting and analysing data, presenting data-driven reports to team leaders, and providing constructive feedback for the content creation team.
Develop MYEO's digital strategic plan, with periodical reviews, and present the plan to all team members
Create and manage MYEO's marketing funnel, mapping the customer journey and touchpoints in the awareness, consideration and conversion stages
Define specific strategies for MYEO's multiple online channels: Facebook, Instagram, LinkedIn, Website and email marketing
Work in partnership with MYEO's multiple teams to identify their business and marketing needs and translate those needs into written plans
Develop creative briefs for guiding MYEO's creative team to build content that is engaging and bring effective business results
Own MYEO's investment in paid online advertising, constantly optimizing the campaign's performance and minimizing the customer acquisition cost
Minimum 3 years of experience working with marketing in advertising agencies, marketing departments of startups and companies or as a freelancer
Previous experience investing in Facebook Advertising and exploring the platform's features, such as campaign objectives, Facebook Analytics and Facebook pixel
A data-driven professional familiar with the basic principles of planning, collecting, analysing, and reporting data
Communication skills, comfortable with approaching team members for understanding their business and marketing needs and with presenting your work
Fluent in Burmese and English languages
Equal Opportunity Employer
MYEO is an equal opportunity employer. MYEO does not discriminate against any applicant for employment on any basis including, but not limited to: race, religion, sexual orientation, gender identity, age, disability, and marital status. MYEO welcomes and encourages candidates from underrepresented communities to join the team.
Interested candidates are welcome to submit Curriculum Vitae (CV) to the following contact.
Myanmar Youth Empowerment Opportunities