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Job Summary

Implementing and owning marketing campaigns and mentoring the Marketing team to generate leads, promote the brand and product/service.

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

Duties and Responsibilities

  • Devising direct marketing campaigns in line with the organisation’s marketing strategy.
  • Sending targeted campaigns to specific individuals based on lead scoring.
  • Analysis of data with which to base campaigns on.
  • Maintenance of the lead database ensuring all leads are fully qualified.
  • Establishing criteria for the qualification of leads.
  • Amending lead qualification following the analysis of campaign data.
  • Making sure all direct marketing falls within brand guidelines.
  • Ensuring all direct marketing campaigns stay within budget.
  • Reporting on campaign KPI’s and overall return on investment.
  • Preparing and implementing schedules for all direct marketing campaigns.
  • Ensuring all campaigns are sent on deadline and within budget.


Skills / Attributes Required

  • Previous experience working in the same or related industry.
  • Extensive direct marketing experience.
  • Strong understanding of the marketing mix and where direct marketing fits within this.
  • Excellent interpersonal skills and the ability to work well with multi-functional teams.




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