F&B Sales Executive ( Sommelier Level 2)
1. ORGANIZATION STRUCTURE
The Sales Executive, F&B will report directly to the Sales & marketing Manager and serve on the Sales & Marketing Department.
2. JOB SUMMARY
2.1 Sell company’s goods and services. Customers may include businesses, governmental organizations and individuals, both in the Yangon and other states in Myanmar.
2.2 Approach potential customers with the aim of winning new business and as well as maintaining good relationships with clients and customers.
2.3 Responsible for making repeat sales to their employer’s existing customers. Sales is a targets driven industry and the work can sometimes be demanding.
2.4 Carry out sales action plans set forth in the Marketing Plan and develop a good working relationship with the hospitality industry, bureaus and community leaders.
2.5 Business to business (B2B) - B2B sales involve selling products or services from one business to another.
2.6 Business to customer or consumer (B2C) - B2C sales involve direct selling to the consumer or end user.
2.7 Involved in making a strong argument so the products get shelf space.
2.8 Relationship building.
2.9 Researching the market and related products.
2.10 Presenting the product or service in a structured professional way face to face.
3. JOB DESCRIPTION
3.1 Listening to customer requirements and presenting appropriately to make a sale;
3.2 Maintaining and developing relationships with existing customers in person and via telephone calls and emails;
3.3 Cold calling to arrange meetings with potential customers to prospect for new business;
3.4 Responding to incoming email and phone enquiries;
3.5 Acting as a contact between a company and its existing and potential markets;
3.6 Negotiating the terms of an agreement and closing sales;
3.7 Gathering market and customer information;
3.8 Representing their company at trade exhibitions, events and demonstrations;
3.9 Negotiating on price, costs, delivery and specifications with buyers and managers;
3.10 Challenging any objections with a view to getting the customer to buy;
3.11 Advising on forthcoming product developments and discussing special promotions;
3.12 Creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
3.13 Liaising with suppliers to check the progress of existing orders;
3.14 Checking the quantities of goods on display and in stock;
3.15 Recording sales and order information and sending copies to the sales office, or entering figures into a computer system;
3.16 Reviewing own sales performance, aiming to meet or exceed targets;
3.17 Gaining a clear understanding of customers' businesses and requirements;
3.18 Making accurate, rapid cost calculations and providing customers with quotations;
3.19 Feeding future buying trends back to employers;
3.20 Attending team meeting and sharing best practice with colleagues;
3.21 Establish and maintain effective employee working relations both within the department and with other departments;
3.22 Regularly entertain major clients of the Company;
3.23 Pay regular visits to all major/key accounts
4. CORE WORK ACTIVITIES
4.1 Conducts regular Marketplace/Sectors analysis.
4.2 Create ongoing activities that promote the Company and its products.
4.3 Learns from customers what the competitors are doing to promote their products.
4.4 Stay up to date with the industry trends through; reads industry publications, visits industry websites and attends conventions, conferences and trade shows.
4.5 Make sales calls and expands market share.
4.6 Recommends advertisements in trade publications, having booths at trade shows and pricing specials (promotions/local store marketing)
4.7 Develop other promotions and activities to keep the company in front of its specific audience.
5.1 Preferably a university degree or college diploma in Hospitality, Business Administration, Marketing, Communications or related field is required
6.1 Minimum of 1 years in a similar role with experience in related Sales and Marketing
6.2 Knowledge of the product and competitive environment is required
6.3 Proof of previous sales success
6.4 Minimum of 1 years in a similar role with experience in related Wine.
7. KNOWLEDGE & SKILL
7.1 Good communication and presentation skills are required; fluency in English
7.2 Command of negotiation skills;
7.3 Must be able to work a flexible schedule in order to achieve all sales objectives
7.4 Strong network of connections is an asset
7.4 The ability to drive is an asset
8. WORKING ENVIRONMENT
8.1 Environment: Indoor/Outdoor, Office & Food and Beverage/Hospitality environment. Standard hours must be maintained. Additional hours may be necessary to provide support for special functions related to the Brand’s success.
9.1 At least 3 years of experience in the F&B industry
9.2 Must be able to communicate in English in order to communicate with English speaking suppliers, customers and co-workers
9.3 A proven track record of meeting sales target
9.4 Contacts in F&B industry is a plus