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Job Summary

Head of Marketing (Automotive)

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements

Job Descriptions:

  • Responsible for the automotive arm of Super Seven Stars (Kia, Peugeot, Chery and King Long)
  • Develop and manage marketing campaigns including prospecting, internet use, and all forms of advertising and promotional activities to ensure their success and cost-effectiveness.
  • Explore and research customer opinions and their satisfaction with the services provided by the businesses Ascertain and benchmark performance levels and identify requirements for improvement.
  • Inspire the local staff to develop new ways to pro-actively the vehicles market. Provide an environment where all new suggestions and ideas are fully explored. Therefore, the dealership will prosper in the most cost-effective manner possible.

  • Plan and organize roadshows and exhibitions frequently 

  • Lead and execute launching of new models in creative and innovative ways in the market
  • Closely working with digital team, ensure that any electronic information such as CRM, e-mail links and website data is accurate and kept up to date
  • Overall car industry knowledge of relevant market
  • Maintain market intelligence on competitors and other automotive brands in the market
  • Develop and manage overall sales plans and budgets for the operations
  • Review pricing policies and discount rates, including but not limited to, fleet discounts, accessory pricing

  • Ensure that ‘in-dealership training’ takes place using skilled staff members to provide the highest standards of training in a cost-effective manner.


Requirements:

  • Bachelor degree or higher (preferably in marketing and communication) 
  • At least 5 years of experience as a leadership role in marketing
  • Agency experience will be an important asset
  • Full working English proficiency (writing, speaking, reading, listening and presenting) 
  • Computer literate 
  • Able to travel on short notice
  • Ability to develop and implement plans effectively and efficiently to accomplish goals
  • Ability to work cooperatively with other respective teams

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