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MPT

Loyalty management-deputy manager

Job Summary

>ATL planning (TVC, Radio, FB, OOH, web page) >BTL planning (SMS, POSM such flyer, poster, X-stand,) > Initiate to implement the advertising materials based on brand and communication plan to meet its business and marketing goals and brand positioning.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

1. Manage marketing communiction (ATL, BTL)

>ATL planning (TVC, Radio, FB, OOH, web page)

>BTL planning (SMS, POSM such flyer, poster, X-stand,)

> Initiate to implement the advertising materials based on brand and communication plan to meet its business and marketing goals and brand positioning.


> Develop and propose advertising materials such as TV, Radio, KV, Flyer and Poster etc. with creative agencies as per communication plan


> Get media planning agreement with TeamManager each ATL, BTL

> Check text message & creative design&layout in SMS, SNS (FB, Insta, Viber), web page, Ad banner which each PIC created.


2. Support marketing proposal to partnership team PIC

> Propose media communication plan, promotion plan


>Solid knowledge of office procedures and attention to details

>Integrity for work stance with individually and supportive to team

>Eager to try and learn new challenge, eager to learn anything from people.

> Have creative ideas for advertising 

> Have to know brand framework, guidelines, templates to make sure all the advertising materials align with.


> Budget management (Profit and loss)

> Data analysis or data report to management

> Diploma or Certificate of brand & Communication 


>Marketing communication planning, implementation, monitoring

>Negotiation to internal department and outsider (Clienet company, vendor)

>Presentation to management with PPT, Excel

>Project management skills and ability to multi-task and prioritize work

>Strong Interpersonal skills and organization skills with a problem-solving attitude

>Logical thinking to communicate with supervisor


> Have set up their own business

> Have devloped new service from zero scratch.

> Have worked marketing planner in customer retention department related to loyalty program.


> Have worked as a marketing planner

> Have worked as a business planner

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