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Marketing and Sales Plan development (USAID)

Job Summary

Approximate Level of Effort (LOE) 7 months with possibility of extension (Number of days to be agreed upon.)

  • Minimum Qualification: Masters
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements


The Consultants will be responsible for organizational performance improvement of about 15

to 20 partner organizations in line with AFDA designed organizational performance index and

train about 3 - 5 interns to become Professional Business Development Service Providers under

Business Development Professional Services Program. Organizational Capacity Assessment

Reports and Organizational Performance Improvement Plans of selected partners conducted by

AFDA staff will be available to the consultants for reference.


1. Prepare inception report including a plan (activities, timeline, deliverables and participants)

for market research, marketing plan, marketing and sales.

2. Provide technical support (training and coaching) during the Marketing and Sales planning

sessions and in the drafting and finalization of the Marketing and Sales Plan.

3. Closely work with AFDA and the leadership of AFDA partners to develop Marketing Plan

of their companies/enterprises until the production of the finalized Marketing and Sales

Plan document

4. Develop curriculum for business development services program on market research and

intelligence, Marketing Plan development, marketing and sales including practical training

for interns, providing them actual hands-on facilitation role in marketing and sales planning

sessions and providing after-session feedback.

5. Select, train, mentor and coach Interns to become Professional BDS providers on marketing

and sales.

6. Develop evaluation/Scoring matrix to assess performance baseline and improvement of


7. Conduct regular evaluation and assessment on the learning and improvement of interns.


The technical assistance provision is expected to support about 15 to 20 partner organizations

and train 3 to 5 Interns and proposed deliverables are as follow.


a. This consultancy is open for international and local.

b. University degree in Business Management, Marketing Management or Enterprise

Development related field.

c. At least eight years of experience in providing organizational/business/enterprise

development services with a focus on marketing and sales management specifically to

business enterprises.

d. Demonstrated successful outcomes of business development support to enterprises

(including producer groups operating as businesses)

e. Experience facilitating training and providing coaching on Marketing and Sales

planning and development support and drafting Marketing and Sales plan.


a. Master’s degree in business, management, marketing, entrepreneurship, finance or

related area.

b. Familiarity with agriculture and agri-enterprise development in Myanmar

c. Experience in enterprise development and/or marketing and sales support to

agribusinesses in countries in Asia including remote technical support.

f. Demonstrated good understanding of and experience working with businesses/enterprises on

gender and cultural sensitivity and inclusiveness.

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| Contract |
$ Confidential
| Full Time |
MMK 400,000 - 600,000
| Contract |
$ Confidential