Developing Strategic Marketing Communication Plan including Digital and PR and overall management upon this.
Develop, implement and evaluate promotions to optimize ROI on marketing budget using pre and post analysis.
Manage the team for Strategic Retail Marketing, Branding, Advertising & Promotion, Sale Promotion including Joint Promotion with MNC and Event Organizing.
Develop and execute annual marketing strategy and plan based on Brand Direction, and customer insight that support short & long term business objectives.
Responsible for preparation of the annual Marketing, Communication and Promotion plan in cooperation with Merchandizing and Operation Teams.
Manage process of developing and implementing Retail Marketing activities with high customer satisfaction.
Manage process of In-store Decoration, Purchasing and Allocation POSM, premiums and give-aways by emphasizing in Enhancing Shoppers’ Experience.
Management of Joint Promotion Programs with Business Partner and Retail tactical promotions accordingly with the Brand Concept.
Manage the Campaign of loyalty Program to encourage the Usage and Frequency
Work with external media partners to develop campaign strategies,tactics, action plans and timelines based on project scope, schedule and
- English and Myanmar Fluent, both in speaking and writing.
- Master in Marketing or Business Administration is preferred.
- Minimum 3 years as senior level retail or channel management experience in a fast paced including key accounts and general trade in FMCG sector or competitive retail management companies.
- Proven ability to lead, train and develop associates by practicing a hands-on management style.
- To be the retail market expert for various retailers and maintain a positive working relationship with management, Co-Workers and team.
- Must be very detail oriented and process driven.
- Demonstrate ability to work well under stress and handle potential difficult situations with internal and external customers and associates.
- Proven track record in development and implementation of Marketing Strategies or Retail Development.
- Thrive in fast paced environment, passion and skilled in multitasking.
- Strong analytical, problem solving and organizational skills.
- Excellent communication, prioritizing and must be able to handle multiple, action-oriented, persistent and result oriented.
- Solid analytical skills and planning/organizing skills.
- Positive attitude towards Retail Business.