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Marketing Manager 1 Post

Anonymous Employer

Job Summary

Marketing Manager

  • Minimum Qualification: Diploma
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements

What you will do:

  •        Oversee, manage and execute daily marketing operation across all touch points.
  •        Develop cross-channel annual marketing strategy and plan, based on the business objectives and translate to actionable campaigns and activities.
  •        Establish a key tone of voice and ensure brand voice consistency across all content assets.
  •        Define the annual budget and budget revisions for marketing and social strategy.
  •        Manage content across the entirety of the brand and communicate the brand effectively – overseeing content strategy for all uses incl. Social media, editorial, website,    e-commerce, newsletters, blogs, and special projects.
  •            Develop, execute and maintain/own seasonal content calendars, including the 360 communications calendar and social media calendars.

  •        Manage and assess performance of paid social media acquisition campaigns to inform future strategy across all marketing channels. (inc, email, paid social, goodle ads,  PR and social media - Facebook, Pinterest, Instagram, TikTok and other social platforms.)
  •        Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns.
  •        Work closely with influencers and influencer or PR agencies to maintain communications with influencers on brand social channels and for social amplification of each campaign execution.

  •          Analyse campaign performance and drive marketing reporting by developing key metrics and internal reports. Conduct data analysis to drive key insights that can inform marketing strategy and guide future campaigns.
  •         Recruit, motivate, develop, coach and evaluate the team members to achieve targets. Lead the team by communicating expectations, providing guidance, delivering feedback and empowering the team to be their best.

  •         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing activities.
  •         Perform market, trends and competitive analysis and monitor best practices in the market quarterly.
  •         Monitor and analyse sales promotion results to determine cost effectiveness of promotion campaigns with sale team to increase sales.
  •         Responsible for meeting brand objectives, annual revenue goals, engagement and additional KPIs.

  •              Complete any duties assigned by AVP and COO on time.

         Requirement:

  •         Self-motivated team leader with positive “Can Do” attitude.
  •         Minimum 5 years overall experience in marketing and social media;
  •         Be passionate about digital technologies;

  •        Have sensibility towards fashion
  •        Good understanding of retail KPIs, CRM and marketing metrics;

  •         Ability to identify and track relevant community metrics – core understanding of website traffic and online customer engagement metrics;
  •         Excellent leadership, communication and team management skills;

  •         Strong analytical and negotiation skills with commercial awareness;
  •         Highly organized and driven with meticulous attention to detail;

  •         Ability to multitasks, deadline-driven and result-driven mid-set, with solid organizational and time-management skills;
  •            Fluency in English and Burmese - written and oral;

            Strong consumer mind-set and sharp analytical skills are required

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