· To ensure OTC products business have sales growth as well as Profit growth & to achieve the sales target.
· To maximize the reach of TVC through channel.
· To capitalize and cost save during local purchase or via agencies.
· To ensure overall profitable OTC business growth.
· To ensure the sales growth of OTC products.
· To achieve the sales target of the OTC products.
· To prepare/book the TV channel with great reach of OTC products
· To ensure the best value spending for money with effective & smart negotiation for any purchase.
· To ensure the effective planning, budgeting & spending of Advertising & Purchasing.
· Work together with brand managers on respective media planning for TVC , Print, Radio Stations, OOH, Billboards, Websites
· Degree/ Diploma in Business/ Marketing/ PR/ Communication.
· At least 2-3 years’ experience in media field.
· Good relationship with media owners/managers including press, TV, radio, Cinema and other types of media with proven record.
· Good numerical and data management skills for rates/package and rating analysis, Sharp media management and organizational skills.
· Good communication & interpersonal skills
· Good team work
· Identify the size of target audience, and decide the effective channels to communicate
· Ability to negotiate effectively with various media suppliers & advertising agencies.