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National Key Account Manager

Job Summary

National Key Account Manager

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Job Description

·         Direct sales activity for the Sales Team, on a national level.

·         Set and monitor sales targets for sales managers.

·         Establish and maintain effective employee working relations both within the department and with other departments.

·         Attend selected trade functions, i.e. trade shows and meetings to promote sales and image for the Company.

·         Analyze and review market changes and implement programs with the Sales Team to meet changes, i.e. changes to the consumers segment, inflation, or competitor initiatives.

·         Maintain close relationships with all key decision-makers both in local and international markets

·         Regularly entertain major clients of the Company

·         Maintain a high level of exposure for the Company in the major marketing areas through direct sales solicitation, telephone and written communications

·         Ensure up-to-date Company, SBUs and Brand profiles.

·         To be responsible for executing the annual training plan for the Sales Team and to ensure that all members of the Sales Team have completed the necessary training program.

·         Explore new markets and potential accounts for follow-up by Sales Team.

·          Pay regular visits to all major/key accounts.

·         Work closely with the General Manager to ensure that the measurable results targets are achieved.

·         Analyze and evaluate production with Sales Team and implement sales action plans.

·         Evaluate and recommend strategic plan on how to address changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with direct competitors.

·         Implement all sales action plans in the Sales Plan.

·         Propose and initiate when approved, new services and products for our consumers.

·         Conducts regular Marketplace/Sectors analysis.

·         Create ongoing activities that promote the Company and its products.

·         Learns from customers what the competitors are doing to promote their products.

·         Stay up to date with the industry trends through; reads industry publications, visits industry websites and attends conventions, conferences and trade shows.

·         Brand development, advertising, promotions, social media, public relations and sales, marketing research, analysis and planning, with advertising, PR, promotions and sales.

·         Make sales calls and expand market share.

·         Develops annual sales strategies for a Company, including the SBUs and the different Brand portfolios; this includes setting sales goals.

·         Liaise with Marketing departments to set and implement strategies for new products.

·         Stay up-to-date with internal and external developments and suggest new ways to increase sales.

·         Identify and attract prospective strategic customers

·         Ensure brand consistency

·         Negotiate contracts

·         Collect and analyze sales data and trends

·         Hires and fires salespeople, trains, assigns specific territories/areas, sets quotas and monitors activities.

·         Sets and recommends compensation levels, sales commission and bonus structures and creates contests to motivate the sales staff.

·         To follow up sales activities with clients & potential clients.


·         Preferably a university degree or college diploma in Hospitality, Business Administration, Marketing, Communications or related field is required. Preferable but not deciding factor.

·         Minimum of 3 years in a similar role with experience in the alcohol/beer market, experience dealing with HORECA would be advantageous.

·         Prior experience developing budgets, forecasting, goal setting and implementing sales strategy is required.

·         Previous experience in sales in the tourism/hospitality industry is required.

·         Knowledge of the product and competitive environment is required.

·         Proof of previous sales success.

·         Proven work experience as a National Key Account Manager.

·         Solid experience in sales and customer service.

·         Demonstrable experience in negotiating and meeting clients requirements.

·         In-depth understanding of sales performance metrics.

·         Hands on experience with CRM software and MS Excel.

·         Excellent analytical and organizational skills.

·         Strong communication skills.

·         Ability to lead and motivate team members.

·         Availability to travel as needed.

·         BSc degree in Business, Business Administration, Management or relevant field.

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