Job Summary

OTC Marketing Head

  • Minimum Qualification: Unspecified
  • Experience Level: Mid level

Job Description

Responsibilities

  • Drives and makes sure the profitability of the OTC Products' Business
  • Make sure targets are achieved and there is always progress towards target
  • Responsible for developing, implementing, executing and reviewing Brand marketing, promotion & advertising plans and brand positioning in accordance with corporate strategic objectives in order to achieve monthly, quarterly & yearly sales targets.
  • Engage customers and end-users effectively to raise brand awareness to create market leading brands in each market segments by evaluating customer research, market conditions and competitors' data
  • Understand & have technical knowledge regarding OTC medicines and able to develop and prepare various design for Billboards, literatures, product bulletins & pamphlets in order to promote brands’ benefits, competitive advantages to Pharmacies, Clinics, Supermarkets, customers and end users. 
  • Initiate and build strong working relationships and closer cooperation with national sales teams & operation teams and facilitate the sharing and application of best marketing concepts and strategies within the target markets
  • Analyze forecasts variances and recommends & implement corrective actions to minimize future back orders or potential obsolescence
  • Prepare forecast for product requirements and originate plans and objectives to continually be competitive with or ahead of market needs
  • Responsible for effective planning and budgetary control of all marketing activities.
  • Able to plan, manage & execute brand launching, re launching, promotional events with effective budgetary control.
  • Makes sure targets are achieved and there is always progress towards target
  • Develop and implement product trainings to help building up a professional marketing force with advanced Marketing and selling skills and product know-how
  • Able to manage & control the merchandising, marketing and market research team to provide good customers service, coverage & effective distribution.
  • Monitor competitors' activities and develop and implement counter activities to promote sales of OTC products.
  • Enforce adherence to legal and ethical guidelines and in-house policies to maintain the  company’s legality, business ethics and codes of conduct of the company

Requirements

  • MBA or Bachelor's Degree (preferably in Marketing)
  • 5-8 years of experience in running and developing cost-effective marketing initiatives in Pharmaceuticals Industry or FMCG.
  • At least 3 year(s) of working experience as a MANAGER in Marketing of pharmaceutical or FMCG products.
  • Strong understanding of current marketing concepts, strategy & best practices with practical experiences
  • Excellent analytical and reporting skills with excellent communication & presentation skills
  • Strategic minded, result-oriented and possess can-do attitude in problem solving
  • Must be proficient in Microsoft Office Application and be able to perform data analysis work in excel
  • Proficient in written and spoken skills in English

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