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Apex

Sales Manager - Beer Category

Job Summary

Sales Manager - Beer Category

  • Minimum Qualification: Unspecified
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements


 JOB DESCRIPTION

·         Establish and maintain effective employee working relations both within the department and with other departments

·         Attend selected trade functions, i.e. trade shows and meetings to promote sales and image for the Company

·         Analyze and review market changes and implement programs with the Sales Team to meet changes, i.e. changes to the consumers segment, inflation, or competitor initiatives

·         Regularly entertain major clients of the Company

·         Maintain a high level of exposure for the Company in the major marketing areas through direct sales solicitation, telephone and written communications

·         To be responsible for executing the annual training plan for the Sales Team and to ensure that all members of the Sales Team have completed the necessary training program

·         Explore new markets and potential accounts for follow-up by Sales Team

·         Pay regular visits to all major/key accounts

·         Work closely with the General Manager, Operation to ensure that the measurable results targets are achieved

·         Analyze and evaluate production with Sales Team and implement sales action plans

·         Evaluate and recommend strategic plan on how to address changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with direct competitors

·         Implement all sales action plans in the Marketing Plan

·         Propose and initiate when approved, new services and products for our consumers

·         Conducts regular Marketplace/Sectors analysis.

·         Create ongoing activities that promote the Company and its products.

·         Learns from customers what the competitors are doing to promote their products.

·         Stay up to date with the industry trends through; reads industry publications, visits industry websites and attends conventions, conferences and trade shows. Brand development, advertising, promotions, social media, public relations and sales.

·         Develops annual sales strategies for a Company, including the SBUs and the different Brand portfolios; this includes setting sales goals

·         Hires and fires salespeople, trains, assigns specific territories/areas, sets quotas and monitors activities.

·         Sets and recommends compensation levels, sales commission and bonus structures and creates contests to motivate the sales staff.

·         To follow up sales activities with clients & potential clients



EDUCATION/EXPERIENCE

·         Preferably a university degree or college diploma in Hospitality, Business Administration, Marketing, Communications or related field is required

·         Minimum of 5 years in a similar role with experience in related Sales and Key Accounts Management

·         Prior experience developing budgets, forecasting, goal setting and implementing sales strategy is required

·         Previous supervisory or management experience in sales required; direct ownership of Key Accounts department will be an advantage

·         Background in Alcobev (spirits or beer) and/or FMCG category will be an advantage

·         Knowledge of the product and competitive environment is required

·         Proof of previous sales success

  • Familiar with data analysis and reporting.
  • Hardworking, persistent, and dependable.
  • Positive and enthusiastic.


SPECIAL SKILL

·         Understanding of FMCG Distribution Business, Key Accounts Business and National Distribution Networks



ANALYTICAL SKILL

·         Superior communication and presentation skills are required; must possess fluency in English

·         Demonstrated superior command of negotiation skills; able to direct and guide a team of sales professionals through challenging negotiations when necessary

·         Must be able to work a flexible schedule in order to achieve all business objectives

·         Strong network of connections is an asset

·         Leadership, Excellent Communication, Human Resource Management, Financial Management, Time Management and Strategic Planning skills

 

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