Senior Digital Analyst
Job Summary
Senior Digital Analyst
- Minimum Qualification: Bachelor
- Experience Level: Senior level
- Experience Length: 5 years
Job Description/Requirements
- Ensure the digital department’s strategies and operations are aligned
- Carry out update and maintenance of information relating to business development activities and marketing in the CRM
- Carry out in developing, launching, and maintaining of campaign measurement and analytics
- Provide insights and suggestions on improving digital business processes and procedures
- Assist business and system developments as required by the digital team
- Provide training and deliver presentations when required and directed by Digital Director
- Responsible for designing, producing, and distributing specific departmental reports that may be required
- Synthesize information from various sources into meaningful insights
- Manage research agency partners and research projects from scoping to delivery
- Analyze market research, seeking to discover target areas that help drive the operational and creative strategies for the company
- Ensure a consistent approach to auditing, KPI setting, and reporting
- Showcase a proactive approach to ups killing within the team by organizing internal workshops and immersion sessions to constantly drive innovation
- Help drive brand, category, and consumer insights across company by fueling the strategic and creative content development process
- Brainstorm with and recommend the creative, account, PR and digital teams on the overall campaign strategy from the benchmark to the creative concept
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify trends and actionable insights
- Report spend and performance optimization for the whole department
Job Requirements:
- Any Bachelor degree (Digital or Other related degrees)
- Minimum three-year experience in digital marketing and analytics
- Should have experience in recommending to user on improvement in work flows during any meetings
- Must have experience in translating Software Requirements into Diagram Flows
- Agency background preferred

