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Job Summary

Summary Job Purpose: Responsible for planning and executing national-wide trade marketing activities and consumer engagement activities in line with the overall Marketing and Communication Strategy.

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements


Key Responsibilities:

 

 

Ø  Developing and executing the Trade Marketing Plans, setting, and tracking brand sales targets in line with sales and marketing objectives

Ø  Leading and implementing channel-specific marketing strategies

Ø  Develop trade marketing strategy and budget in line with overall Branding and marketing strategy.


Ø  Plan, develop and execute national-wide trade marketing and customer engagement activities including the development of point-of-sale (POS) materials and promotions.

Ø  Work closely with the S&D team to ensure trade marketing strategies and activities are aligned with overall sales and revenue targets.


Ø  Work closely with regional marketing & S&D teams to plan, develop targeted regional/local trade marketing and customer engagement campaigns to promote sales and drive customer uptake.

Ø  Work closely with the Marketing team to plan and design product launch and promotion activities.


Ø  Flawlessly execute all trade marketing and customer engagements activities.


Ø  Preparing insightful Monthly Management Presentations to track & share success on Trade Marketing programs

Ø  Conduct regular business analysis, market researches, and monitors marketing executions, and ROI

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Yangon
| Full Time |
MMK 200,000 - 400,000
3yrs
Yangon
| Full Time |
MMK 200,000 - 400,000
2mos