Ø Developing and executing the Trade Marketing Plans, setting, and tracking brand sales targets in line with sales and marketing objectives
Ø Leading and implementing channel-specific marketing strategies
Ø Develop trade marketing strategy and budget in line with overall Branding and marketing strategy.
Ø Plan, develop and execute national-wide trade marketing and customer engagement activities including the development of point-of-sale (POS) materials and promotions.
Ø Work closely with the S&D team to ensure trade marketing strategies and activities are aligned with overall sales and revenue targets.
Ø Work closely with regional marketing & S&D teams to plan, develop targeted regional/local trade marketing and customer engagement campaigns to promote sales and drive customer uptake.
Ø Work closely with the Marketing team to plan and design product launch and promotion activities.
Ø Flawlessly execute all trade marketing and customer engagements activities.
Preparing insightful Monthly Management
Presentations to track & share success on Trade Marketing programs
Ø Conduct regular business analysis, market researches, and monitors marketing executions, and ROI