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HEINEKEN

Trade Marketing Executive (On Trade)

Job Summary

Focus channel: on trade | Field work: 30%

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description

Job Descriptions
  • Create, schedule and ensure implementation of channel plans according to the Master Calendar and Sales Cycles.
  • Drive the follow up the execution of the Sales Cycle.
  • Ensure availability of strategic POSM, including permanent and promotional items, required for the assigned channel.
  • Ensure promotion evaluation and optimization of all channel activities according to established finance procedure.
  • Work closely with sales teams within the channel to train and bring expertise.
  • Identify and activate cross selling opportunities within the assigned channel.
  • Develop, drive and implement activities aimed for assigned channel customers.
  • Establish productive, professional relationships with key personnel in assigned accounts.
  • Proactively assess, clarify, and validate the channel needs on an ongoing basis.
  • Utilize data and consumer insights to provide recommendations to drive HNMM brands market share.
  • Provide support to the KA team in creating joint business plans process with key customers.
  • Keep track on the channel monthly targets (Sales Volume and Execution KPIs).
  • Lead the process of innovating and optimization of the channel visibility and profitability.
  • Allocate, track and report on the channel budget allowance.
  • Provide channel data and reports upon a request.Regularly visit market, providing specific insights and constructive feedback on areas of improvement.
  • Close cross functional cooperation with Sales, Marketing, Finance and Supply chain teams.
  • Follow and comply with Life Saving Rules


Job Requirements

  • Bachelor Degree in Business Management or related field
  • 3-4 years of working experience in trade marketing in FMCG
  • Excellent Microsoft Excel and Power Point skills
  • Excellent interpersonal and communication skills
  • Drive results and problem resolution skills
  • High level of resilience
  • Analytical skills
  • High sense of urgency
  • Planning and time management skills
  • Coaching and development skills
  • Attention to details
  • Persuasive & influence
  • Event Management (ideal)
  • Myanmar Language is a must
  • Basic Business English

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Yangon
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MMK 400,000 - 600,000
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| Full Time |
MMK 200,000 - 400,000
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