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Job Summary

Execution of brand plan including campaigns, events, digital marketing, etc. to gain market share through the marketing team/ external agencies

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 6 years

Job Description/Requirements

  • At least 6 years’ experience in Trade Marketing in Beer Industry
  • Execution of brand plan including campaigns, events, digital marketing, etc. to gain market share through the marketing team/ external agencies
  • Reporting weekly/ monthly/ quarterly meeting to brand owners
  • Region/ Channel wise communication development for new launch and maintaining image of existing brands
  • POSM Allocation / Visibility standardization at all channels
  • Monitoring the pricing strategy of the competitors/ own brand positioning in the market
  • Planning and monitoring the annual trade marketing budget 
  • Conduct field audit checks to check visibility, brand ambassadors, trade marketing activities, etc
  • Ensure regular market visits as per agreed SOP's and prepare market visit reports gathering feedback, issues
  • Develop and maintain relationship with key outlets/ key customers in all channels

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Yangon
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