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Job Summary

Trade Marketing Manager

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 3 years

Job Description/Requirements

Job Description:

  • Collaborates with the Group Trade Marketing and Communication Manager for the ideation,   planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
  • Manages the point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions
  • Collaborates with product managers and marketing team to build sales promotions and product communication
  • Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
  • Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
  • Supports local teams in the execution of their training programs
  • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
  • Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries

Skills & qualifications

Qualifications:

  • University degree in marketing or comparable is needed Master and or any other further qualification in marketing / trade marketing is
    appreciated
  • Minimum 3-5 years of trade marketing management experience is needed (Preferred: Food and Beverages)
  • Relevant experience in international, modern companies is needed
  • Former Experience/background in Sales is highly recommended
  • Knowledge of marketing and trade marketing activities, tools and techniques is needed
  • Knowledge of category management and assortment is needed
  • Knowledge of trade channels European level (mass market and traditional trade) is highly recommended
  • Knowledge of most important IT tools is needed
  • Fluency in spoken and written English
  • Knowledge of further languages is appreciated Mindset and personal skills

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