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Job Summary

Looking for an opportunity for Trade Marketing Manager for one of the FMCG company in Myanmar.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

Job Responsibilities

  • Market Mapping and development of trade marketing strategies in alignment with the distribution objectives of the product with the brand owner
  • Execution of brand plan including campaigns, events, digital marketing, etc. to gain market share through the marketing team/ external agencies.
  • Reporting weekly/ monthly/ quarterly meeting to brand owners as per the required formats
  • Creating a rolling 3 month forecast based on sales history and potential future sales.
  • Region/ Channel wise communication development for new launch and maintaining image of existing brands.
  • POSM Allocation / Visibility standardization at all channels.
  • Driving brand awareness and promoting the products across the region/ area/ channel. v Monitoring the pricing strategy of the competitors/ own brand positioning in the market. v Planning and monitoring the annual trade marketing budget approved by Marketing Director and effective utilization.
  • Work with brand owners to organize events (sponsorship, festivals, etc...) and to develop event concepts and objectives.
  • Communicating and facilitating achievement of volume targets and sales objectives to support the sales team on monthly basis.
  • Conduct field audit checks to check visibility, brand ambassadors, trade marketing activities, etc.
  • Ensure regular market visits as per agreed SOP's and prepare market visit reports gathering feedback, issues and other observations.
  • Work with outsourced agencies as required and monitor compliance and performance of agencies in relation to trade marketing/activation activities.
  • Develop and maintain relationship with key outlets/ key customers in all channels relevant to the product portfolio.
  • 2 days of each week must be spent in the market

Job requirement

  • 6 -7 years’ experience in Trade Marketing in Alco Beverage Industry
  • Bachelor or Master Degree in Business Management, Marketing Management
  • Strong Communication Skills and Interpersonal Skills
  • Strong knowledge of consumer industry
  • Good at Computer skill (Microsoft Word, Excel, Outlook, PowerPoint, etc...)

Myat@myjobs.com.mm

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Yangon
| Full Time |
$ Confidential
Job Function: Trades & Services
1mo
Yangon
| Full Time |
MMK 200,000 - 400,000
Job Function: Trades & Services
1mo
Yangon
| Full Time |
MMK 200,000 - 400,000
Job Function: Trades & Services
1mo