Job Description

• Create and implements social media and digital marketing strategy.
• Developing a strong presence online.
• Knowledge of branding, marketing strategies and events.
• Develops ideas, researches and updates content for company websites and social media accounts.
• Creates content and special campaigns such as online events & contests.
• Generating traffic and leads through search engines, email and social media platforms.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate

Job Requirement

• Bachelor’s degree in business, any Master’s degree related with applied position.
• 3 to 5 years experiences in similar position and 8 to 10 years in related fields.
• Certification/relevant work experience in Google AdWords
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Ability to work in cross-functional teams and with key external stakeholders
• Strong analytical skills; decision making based on data, and high proficiency with Excel and PPT
• Ability to conceptualize insightful and engaging content and creative ideas and vehicles
• Excellent communications skills: ability to multi-task and prioritize, and strong attention to detail
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Previous Experiences and success story is essential to present.
• Must be willing to travel work extended hours , weekends and holiday