(1)Develop digital marketing strategy aligned with business’s
objectives and goals for Consumers and Healthcare
(2)Plan & ensure the execution of digital marketing activities
with actively manage all digital marketing touchpoint & budget
for given areas of responsibility. Recommend increases /
decreases in spend where appropriate to take advantage of
opportunities as they occur and to achieve goals.
(3)Accountable in the continuous enhancement & KPI deliverables of
brands' digital touchpoint.
(4)Report regularly on the effectiveness of digital marketing
activities. Make recommendation to agencies and cross
functional teams as to improving performance. Set goals &
(5)Create a test & learn & scale environment to ensure staying
on top of industry and corporate trends. React quickly to results
& formulate action plans to optimize & grow initiatives and
channels where we see positive impact.
(6)Responsible for ensuring business leadership know how your
effort drive results & where you're making changes to improve
(7)Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple customer touch points.
(8)Collaborate with agencies and other vendor partners.
(9)Evaluate emerging technologies. Provide thought leadership
and perspective for adoption where appropriate within the digital
(10)Identify trends, new opportunities, insights, and optimize
spend and performance based on the insights.
(11)Manage 3rd party careline and collaborate with agencies in
terms of reports and action plans for improvement.
(12)Manage consumer complaint process as aligned SOP via
(1)Bachelor’s (BA or BS) in business, marketing, or related field;
MBA (or related Master’s) preferred.
(2)Proven working experience as Digital Marketing in
(3) Proven ability to develop digital marketing planning and
(4)Knowledgeable in Digital Marketing, including CRM
campaigns, online tracking tools, with an understanding of digital
advertising metrics on both efficiency & effectiveness.
(5)Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform and
A minimum of 6 years in digital marketing. Wider exposure to
brand marketing/consumer insights will be a value add.
1)Creative & entrepreneurship Skills
Able to challenge status quo and look for opportunities, solutions
(2) Time and project management skills
Able to work on multiple projects at the same time
(3) Communication Skills
Good presentation skills/Strong command of written & spoken
Burmese & English
(4) Good interpersonal skills
Build relationships with internal and external stakeholders
(5) Analytical skills
Strong analytical skill partnered with a creative mind, able to
identify insights for opportunities
(6)Team working skills
Able to work in a team shared vision and plans ( internal &external teams such as 3rd party agencies)
Able to work in a fast-paced environment
(8) Marketing Skills
Digital Marketing as essential skill
Experience with technologies and best practices for web, social media and
creative design across multiple platforms.
Excellent understanding of the full marketing mix.
Brand Marketing Basics.
Up-to-date with latest trends and marketing best practices
(9) Computer Skills
Microsoft Office (Word, PowerPoint, Outlook, and Excel)