What you will do:

•        Oversee, manage and execute daily marketing operation across all touch points.
•        Develop cross-channel annual marketing strategy and plan, based on the business objectives and translate to actionable campaigns and activities.
•        Establish a key tone of voice and ensure brand voice consistency across all content assets.
•        Define the annual budget and budget revisions for marketing and social strategy.
•        Manage content across the entirety of the brand and communicate the brand effectively – overseeing content strategy for all uses incl. Social media, editorial, website,    e-commerce, newsletters, blogs, and special projects.

•            Develop, execute and maintain/own seasonal content calendars, including the 360 communications calendar and social media calendars.

•        Manage and assess performance of paid social media acquisition campaigns to inform future strategy across all marketing channels. (inc, email, paid social, goodle ads,  PR and social media - Facebook, Pinterest, Instagram, TikTok and other social platforms.)
•        Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns.

•        Work closely with influencers and influencer or PR agencies to maintain communications with influencers on brand social channels and for social amplification of each campaign execution.

•          Analyse campaign performance and drive marketing reporting by developing key metrics and internal reports. Conduct data analysis to drive key insights that can inform marketing strategy and guide future campaigns.

•         Recruit, motivate, develop, coach and evaluate the team members to achieve targets. Lead the team by communicating expectations, providing guidance, delivering feedback and empowering the team to be their best.

•         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing activities.
•         Perform market, trends and competitive analysis and monitor best practices in the market quarterly.
•         Monitor and analyse sales promotion results to determine cost effectiveness of promotion campaigns with sale team to increase sales.

•         Responsible for meeting brand objectives, annual revenue goals, engagement and additional KPIs.

•              Complete any duties assigned by AVP and COO on time.

         Requirement:

•         Self-motivated team leader with positive “Can Do” attitude.
•         Minimum 5 years overall experience in marketing and social media;

•         Be passionate about digital technologies;

•        Have sensibility towards fashion

•        Good understanding of retail KPIs, CRM and marketing metrics;

•         Ability to identify and track relevant community metrics – core understanding of website traffic and online customer engagement metrics;

•         Excellent leadership, communication and team management skills;

•         Strong analytical and negotiation skills with commercial awareness;

•         Highly organized and driven with meticulous attention to detail;

•         Ability to multitasks, deadline-driven and result-driven mid-set, with solid organizational and time-management skills;

•            Fluency in English and Burmese - written and oral;

          Strong consumer mind-set and sharp analytical skills are required