- Develop and implement sales strategy according to achieve sales volume, net sales revenue, gross profit and other execution targets (e.g. the sales discount, TM fee, etc.). Identify risk areas in sales plan and propose the corrective action to ensure our business objectives are achieved
- Develop operational sales plans with clear priorities and guidelines to Sales Director. Communicate sales plan to sales team, address questions and concerns
- Oversee sales team to ensure the proper discipline and the merchandising are being executed. Provide support, advice and direction to Area Sales Managers.
- Partner with Marketing and Trade Marketing team to ensure cohesive marketing programs/activities. Ensure 100% execution of the Marketing Program as directed by the Marketing and develop - trade marketing program with Trade Marketing Manager to ensure productivity and opportunities be maximized.
- Develop and expand our business in the assigned region.
- Monitor sales execution, measure and review results.
- Lead the sales forecasting accuracy and the proper inventory management for the region assigned.
- Provide the performance review and suggest improvements to the teams and the management.