1. To assist Brand Manager in achieving brand business objectives by implementing strategies in line with consumer needs to ensure that both qualitative and quantitative targets are achieved.
   
2. Assist Brand Manager in developing and implementing the brand plan in line with the category strategy, covering brand communication, promotion, consumer insight, pricing strategy and product.
3. Contribute in the identification of category and business opportunities (e.g. product and packaging improvement)
4. Assist Brand Manager in working with research team to obtain consumer insights and market opportunities
5. Assist Brand Manager in working with promotion and sampling partners (below the line agencies) in developing promotion and sampling activities, and with media/ communication agencies in developing media/ communication plan, in line with the brand plan.
6. Assist Brand Manager in working with Category Development in developing and implementing brand activities e.g. distribution drive, merchandising guideline, etc. by channel/ region/ customer, in line with the brand plan.

Job Requirements

- Bachelor degree in business with concentration in Marketing

- Intermediate product/ category/ brand knowledge

- Intermediate marketing and sales knowledge

- Good understanding of interrelationship among different business functions

- Basic Finance knowledge

- Good MS Office skills