Job Description

• Design and oversee all aspects of channel marketing assets, activities and campaigns. This includes channels such as corporate group sales, agency, bancassurance.
  
• Develop and monitor campaign budgets and usage effectiveness. Initiate and oversee all marketing activities/campaigns related to the channels.
• Generate new ideas for each channel optimization.
• Plan and execute all advertising and marketing campaigns across different channels according to channels’ need.
• Prepare and evaluate the reports of marketing campaign’s overall performance.
• Coordinate with internal and external experts/stakeholders to improve marketing results. This includes working with channel teams, internal marketing teams, creative team and external suppliers to create marketing campaigns.
•  Identify the latest trends affecting the current practice and explore improvement practices.
• Initiate and executive the marketing growth strategies.
• Proactively stay on top of marketing trends, so as to prepare and plan future growth strategies and opportunities. 
• Work with the respective channel team on lead generation, marketing-to-sales handoff processes, etc.

Job Requirements

• Business Management and/or Marketing background preferred
• A minimum of 5 years’ experience in a channel marketing and advertising position.
• Good knowledge of various communication platforms, best practices, and analytics.
• Up-to-date on the latest trends and practices in marketing
•  Comfortable working in a fast-paced, deadline- driven environment. 
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• Strong English and Myanmar language in both written and verbal
• Demonstrated leadership and project management skills.