Trade Marketing Manager
အလုပ်အကျဉ်းချုပ်
Execution of brand plan including campaigns, events, digital marketing, etc. to gain market share through the marketing team/ external agencies
- ဘွဲ့ အမျိုးအစား: ဘွဲ့ရ
- အတွေ့အကြုံအဆင့်: အကြီးတန်း
- အတွေ့အကြုံကြာချိန်: 6 years
လုပ်ငန်းတာဝန်သတ်မှတ်ချက်
- At least 6 years’ experience in Trade Marketing in Beer Industry
- Execution of brand plan including campaigns, events, digital marketing, etc. to gain market share through the marketing team/ external agencies
- Reporting weekly/ monthly/ quarterly meeting to brand owners
- Region/ Channel wise communication development for new launch and maintaining image of existing brands
- POSM Allocation / Visibility standardization at all channels
- Monitoring the pricing strategy of the competitors/ own brand positioning in the market
- Planning and monitoring the annual trade marketing budget
- Conduct field audit checks to check visibility, brand ambassadors, trade marketing activities, etc
- Ensure regular market visits as per agreed SOP's and prepare market visit reports gathering feedback, issues
- Develop and maintain relationship with key outlets/ key customers in all channels

