Assistant Marketing Manager

Description and Requirement

 The Marketing Specialist will be responsible for coordinating marketing activities among three key stakeholders: the Mini App BU, merchants, and the respective business units (e.g., Marketing for KBZPay).

Knowledge Skills:

1. Campaign Management

• Develop and execute marketing campaigns that align with business objectives.
• Monitor campaign performance and analyze ROI
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Stay updated on market trends and competitor activities to refine campaign strategies.

2. Event Management

• Plan, organize, and execute events, including trade shows, roadshows, product launches, and webinars.
• Coordinate logistics, such as venue selection, vendor management, and on-site execution.
• Manage budgets, timelines, and promotional strategies for events.
• Evaluate post-event performance and report on outcomes and learnings.

3. Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule compelling content across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Monitor and respond to audience interactions to foster community growth.
• Track and report social media performance metrics and adjust strategies accordingly.

4. Collaboration and Coordination

• Work with graphic designers, content creators, and other stakeholders to produce marketing materials.
• Liaise with external partners, agencies, and influencers for collaborations and sponsorships.
• Support the Sales and Product teams in promotional efforts and customer engagement activities.

5. Data and Reporting

• Use analytics tools to measure the success of campaigns, events, and social media initiatives.
• Prepare reports with actionable insights for continuous improvement.
• Maintain a calendar of activities and ensure timely execution of all initiatives.

Requirements

• Possess at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Marketing / Business Studies / Management or equivalent
• English language competency
• Minimum of 4 Years’ Experience
• Must be able to type in both English and Burmese.