Digital Products Development Manager

Description and Requirement

Duties & Responsibilities

• Develop a comprehensive and forward-looking strategy for the card and digital payment business, aligned with the overall bank’s goals and market trends
• Provide strong teamwork and guidance to cross-functional terms, fostering a collaborative and innovate work environment.
• Develop and execute marketing strategies to promote card and digital products and increase customer acquisition.
• Collaborate with the marketing team and digital product team to create compelling campaigns, advertisements and promotional materials.
• Oversee branches and internal business team members to address inquires, concerns, and feedback related to card and digital products.
• Collaborate with external partners, vendors, and industry associations to drive partnerships and alliances that benefit the card and digital payment business.
• Develop and manage business strategies such as, promotional campaign programs for yearly to align with partnership team, marketing team and internal business team to meet organization’s goals.
• Track and analyze digital banking performance metrics and provide regular reports.
• Lead and manage the reporting process weekly and monthly basis for management review.
• Create marketing activities for owner product such as Retention Campaign, Rewarding Campaign.

Requirements

• Bachelor’s degreein Business Administrations or related fields studies.
• 3+ years of experiencein Card Business, Digital Banking Business.
• Proven ability to execute business strategies and drive revenue growth.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and stakeholder management
• Ability to work in a fast-paced environmentand adapt to market changes.