Head of Marketing

Description and Requirement

Job Summary:

The Head of Marketing will lead the bank’s marketing strategies to drive brand awareness, customer acquisition, and business growth. This role involves overseeing marketing campaigns, managing a team, and collaborating with internal stakeholders to align marketing efforts with business goals.

Key Responsibilities:

• Develop and execute marketing strategies aligned with business objectives.
• Manage brand positioning, messaging, and digital marketing efforts.
• Lead and mentor the marketing team, setting performance goals.
• Oversee marketing campaigns, from planning to execution, across multiple channels.
• Manage the marketing budget and monitor campaign performance.
• Collaborate with senior leadership to ensure marketing strategies support company goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 5-8 years of marketing experience, including 3+ years in a leadership role in the banking or financial services industry.
• Strong experience in digital marketing, brand management, and customer acquisition strategies.
• Excellent leadership, communication, and analytical skills.